Linking Realities

Union Avatars | Union ID

I was brought in as Chief Creative Officer to create a vision for Union Avatars on contract. I crafted a comprehensive creative strategy within a tight timeline of 4 months. My initial focus was on integrating diversity and inclusion into the Metaverse, leveraging state-of-the-art AI technology to curate a collection of 5 unique and diverse Avatars for all branding and marketing purposes. Additionally, I optimized Union's assets by creating and streamlining the digital fashion design pipeline, while also providing leadership and guidance to the creative team in defining the creative vision and direction, building improved avatar bodies, and voxel avatar production. As part of the rebranding efforts, I also spearheaded the revamp of Union's website and mobile application to align with the new creative strategy.

Leveraging my expertise in marketing and branding, I devised and executed innovative seasonal campaigns that captivated the target audience, driving engagement and elevating Union's brand visibility. Furthermore, I established strategic partnerships with key players in the digital fashion industry, aligning Union with industry leaders and amplifying their presence in the market. These strategic initiatives propelled Union to the forefront of the digital fashion landscape, solidifying their reputation as an innovative and trendsetting company in the avatar and fashion industry.

Role: Chief Creative Officer